About Us


Our story

Our story began when two moms-to-be met at antenatal class. 

As we welcomed our daughters into our lives and compared notes along the way, we both realised we were facing the same problem: As new parents we were overwhelmed with choice and a whole lot of unsolicited advice when it comes to baby products. The irony is good quality baby products are expensive and as your child moves through development stages quickly you often only need something for a few weeks or months. We put our heads together and decided to find a better way.

And so, Anew was born – South Africa’s first circular baby product rental platform.